November 22, 2017

Canadians’ habits behind the wheel indicate they aren’t as good as they think, quite often, we engage in distracted driving.  According to a recent survey by Leger Research.  95% of Canadian think they are good drivers, but 93% have admitted to at least one bad habit behind the wheel.  While most Canadians think they are good drivers, their habits behind the wheel might indicate otherwise.

Many Canadians have engaged in risky or distracting behaviour while driving, including eating and drinking, using a cellphone, applying make-up and even being romantic or intimate. But, the good news is that they are willing to change – for the right incentive. Canadians identified what they believe to be the top three riskiest behaviours of drivers on the road. Drivers’ distracted driving include:

  • Being under the influence (89%)
  • Distracted driving (54%)
  • Fatigue (42%)

The majority of drivers (79%) would be willing to give up at least one bad driving habit if they knew a monetary incentive was offered.  Distracted driving habits drivers are most willing to give up involve limiting their cellphone use, including:

  • Sending a text
  • Checking their phone
  • Making a call/or talking on the phone

Some activities that drivers were less enthusiastic to give up included changing the radio station or volume, turning to talk to another passenger, or sipping a beverage while driving. The study also found that nearly one out of 10 (9%) drivers were not willing to give up anything even if a monetary incentive was involved.

Upholding our Canadian reputation as being nice and good natured, it’s not surprising that 54% of us like to sing while driving and 96% of us would not steal another driver’s parking spot, or speed up to stop someone from passing us (91%).

Other survey findings:

  • 93% of those aged 18-34 are the group most willing to improve their driving habits if they knew they would be rewarded.
  • Drivers aged 18-44 are significantly more likely to admit to having used their cellphone, updated a map or GPS, removed an article of clothing such as a jacket or applied make-up while driving.
  • Three in 10 drivers admit to have driven through a red light (31%) and disobeyed road signs (29%).
  • The provinces most willing to change driving habits, if they knew they would be rewarded are British Columbia and Alberta, both 96% followed closely by Saskatchewan and Manitoba (92%). The rest of the provinces were also overwhelmingly willing (80% plus) to change their driving habits which is a testament to our openness to change.
  • 14% of drivers have engaged in romantic activities while driving.
  • Lastly, 3% of drivers have flossed while driving.

Be concious of your bad habits when driving and stay safe on the road.  Contact us at Rice Inc. to make sure you have the right auto/home insurance to protect yourself and your family.